The 3 Daily Choices. 

The other day, one of my clients was telling me about their life.They explained how, in both their personal and business lives, they had trouble finding time to do what they wanted.They talked for about 15 minutes straight on how they couldn't do this because of that, or how they couldn't get out of meeting so-and-so. Listening to them talk I noticed an interesting pattern emerge; it wasn't that they didn't have time, but that they were letting other people take their time away from them.

Each and every day we are faced with 3 very simple choices:

1- A bad  choice

2- A good choice 

3- A great choice

Most of us go with option #2 hoping that it's really #3. Bad choices are easy to distinguish, they are any choice that is detrimental to your life, goals or future.But what's the difference between a good choice and a great one?In my experience, a good choice is one that gives us a quick reward (ie. buying a new gadget or bag), great choices often take time to reap the reward (ie. studying a language).

As Alex Mandossian likes to say, "Forgo short-term profits for long-term wealth."

Many of us instinctively know what a great choice is, but choose a good one instead simply because it's faster and, more importantly, easier. Remember time passes regardless of what you choose to do.
The 3 hours we have free later tonight can be spent on any one of the following three activities; 

1- Watching sport

2- Getting drunk

3- Reading a book on how to improve your business

Obviously the good choice is...getting hammered. Yikes! if that's what you think then we're really need to talk. The book might not be the most fun but when we think long term it is most likely the only one with any staying power. And for sure, it's the only one with real positive staying power.The 3 hours are ours. No one else's. We can cave in and very possibly regret going out for drinks as more than a few people can attest to.It's not easy to say no to our friends but remember, it's your time. It's your life.You will either reap the rewards for your actions or pay the consequences for them.

Once time is gone, that's it. There's no going back. There are no time machines no matter how many movies we watch.Time is so undervalued by so many of us which is precisely why I devoted a chapter of my book to the concept of time, because for many years I let this precious gift slip away.

Learn from my mistakes.

Go for great. You'll be glad you did.